Daddy Yankee’s ‘Barrio Fino’ Turns 15

Daddy Yankee’s ‘Barrio Fino’ Turns 15

Try drafting a list of recent summer anthems and you’ll have a difficult time not including a reggaeton track.

In 2017, we jammed to such gems as J Balvin’s smash  “Mi Gente” and Luis Fonsi and Daddy Yankee’s breezy, sultry pop-meets-reggaeton anthem “Despacito.” In 2018, we sang along to Maluma and Shakira’s lusty “Clandestino” and enjoyed one of the most unexpected and brilliant collabos with Drake and Bad Bunny’s “MIA.” This year, Daddy Yankee and Snow teamed up to bring us “Con Calma,” which reinvents the latter’s 1992 hit “Informer,” giving it a more picaresque and playful feel.

While reggaeton is now part of the mainstream music panorama, the genre was virtually unknown outside of Puerto Rico throughout the ‘90s and early aughts — that is, until Daddy Yankee released his groundbreaking album, Barrio Fino, on July 13 2004. Fifteen years after its release, Barrio Fino remains an undisputed classic.

The album’s rambunctious lead single, “Gasolina,” introduced reggaeton to the world, lighting the match that would trigger the genre’s explosion into the mainstream. Even by reggaeton standards, the Luny Tunes produced “Gasolina” had a novel sound — not to mention an almost theatrical structure that perfectly matched the lyrical content. The intro featured Yankee’s rapid-fire rapping over frenetic synths that mimicked revving engines, thereby heightening listeners’ anticipation and building the song’s momentum.

After a build-up of kinetic energy and an almost explosive “Duro!” chant, “Gasolina” cruised into more danceable, mid-tempo territory thanks to the dembow loop at its heart — all while maintaining a gritty feel. But Yankee didn’t stay in cruise control for too long  — after all, the woman he references throughout the song is an adrenaline junkie with a constant thirst for partying. And so the track, along with his flow, speed up and slow down effortlessly throughout the tune, lending it a sense of excitement.

Audiences couldn’t get enough gasolina, and soon the song was being played on MTV and on English-language radio stations — an exceedingly rare fate for a Spanish-language track.

“’Gasolina’ was a monster hit, the first Spanish-language urban track to hit the masses and take over completely,” says Jesús Triviño Alarcón, a veteran music journalist who interviewed Yankee pre-“Gasolina” and is presently TIDAL’s Senior Director for Global Latin. “It wasn’t a one-hit wonder nor was it accompanied by a cheesy dance like the ‘Macarena.’”

And while “Gasolina” became reggaeton’s unofficial anthem, Barrio Fino was chock full of musical gems that displayed Yankee’s versatile lyrical style, his catchy wordplay, his confident persona, and his eagerness to experiment with cross-genre fusions. On “Lo Que Pasó, Pasó,” for instance, Yankee married merengue with reggaeton to create a more tropical sound, while on the salsa-infused “Sabor A Melao,” he collaborated with one of his musical icons, salsa pioneer Andy Montañez.

And, of course, there were plenty of tracks that had the defiant feel and bravado associated with rap music.  “Barrio Fino was the blueprint for anyone who ever wanted to be a reggaetonero,” Triviño Alarcón says of the album’s impact on Latin urban music. “It was danceable, aggressive where it had to be, and laden with catchy hooks.”

Jhay Cortez is among the artists influenced by Yankee’s seminal album. “I remember listening to Barrio Fino for the first time,” Cortez recalls. “It had such a fresh sound, and Yankee just seemed like a more confident version of himself.  ‘King Daddy’ was my favorite track — there’s an aggressiveness to it, and the horns at the beginning draw me right in.”

Unlike so many masterful albums that remain in musical obscurity, Barrio Fino experienced great commercial success — by the end of 2005, Yankee had sold more than two million copies. Endorsement deals with Reebok and Pepsi followed, as did a Latin Grammy for Best Urban Music Album. And as Yankee’s profile heightened, other reggaeton artists began to reap the benefits. Now that reggaeton’s commercial viability had been established, radio stations and media outlets became more receptive to spotlighting the urban music coming out of Puerto Rico — and, later, out of Colombia.

Which is all to say that, without Barrio Fino, we may never have been introduced to artists such as J Balvin, Bad Bunny, Maluma, Karol G, Ozuna and more. “A lot of artists like myself are eating nowadays thanks to Barrio Fino and the doors it opened,” says Colombian reggaetonero Reykon. “For that, I will be forever grateful to Daddy Yankee.”

Fifteen years after Barrio Fino, Yankee is far from running on fumes; in fact, he continues to top the charts and hold court as the undeniable King of Reggaeton.

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