TIDAL Rising: Felly Finds His Flow

TIDAL Rising: Felly Finds His Flow

Felly is a fan of letting things take their natural course. In fact, it’s the whole premise behind his upcoming album, Wild Strawberries. As this week’s TIDAL Rising artist, the Connecticut-bred, NYC-based rapper lives by this simple principle and the poignant quote that inspired it: “We stopped cutting the lawn and wild strawberries started growing.”

The album, due out this Friday, August 18th, is a milestone for Felly. Joined by the likes of Konshens, Dot Da Genius, former college roommate/artist Gyyps and more, the MC invites a solid crop of similarly emerging acts to join him on his debut LP.

Before New York and Wild Strawberries, Felly was just another high school kid making beats in his basement. But for him, just making the beats wasn’t enough. He started selling them on Youtube and eventually putting out self-released projects.

After high school, Felly decided to take his music career to the next level, so he swapped his Connecticut stomping grounds for Los Angeles, where he attended University of Southern California and majored in Music Industry. Here, he met roommate and producer Gyyps, with whom he found an ideal creative partnership and started collaborating.

With the help of both Gyyps and his new California home, Felly honed his sound and his message to create a laid back flow that fused the downtempo, atmospheric energy of the West coast and the thought provoking, self-assured lyricism of the East coast. On recent releases “Baby Boy,” “Bag Season,” “Blue Velour” and “Wide Angle,” Felly proves that he can rhyme and sing as effortlessly on breezy, chilled out anthems like “Baby Boy” as he can on boastful, energetic tracks like “Blue Velour” — the latter of which he takes a refreshingly acoustic approach.

As he looks ahead to this next release, it’s safe to say Felly already has a strong and ambitious start. This week, we’ll be rolling out more content from Felly, including a guest-curated playlist and an interview where you’ll get to hear from the artist himself about his upbringing, his influences and what Wild Strawberries means to him.

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