TIDAL Rising: Noga Erez

TIDAL Rising: Noga Erez

Israeli singer, songwriter, keyboardist and producer Noga Erez is putting out some of the most striking electronic music we’ve heard as of late.

Born and raised in Tel Aviv, Erez’s music often is inspired by her native surroundings. But while songs like “Dance While You Shoot” and “Pity” are politically charged, they are also maneuverable and easy to listen to.

Her newest single, “Toy,” is an untamed and sporadic mix of sound and voice that comes across as otherworldly (in a good way). Expect much more from Erez as the year goes on and definitely look out for her full-length debut, Off the Radar, set for release in June.

We chatted with Noga Erez to get to know the Rising artist a little better.

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Who is Noga Erez? Can you please introduce yourself?

My name is Noga Erez, I’m an electronic singer-songwriter-producer from just outside Tel Aviv.

Tell us a little about your new single “Toy”. What’s it about, and what do we get?

“Toy” is a song about inherited dominance. It’s spoken from the point of view of someone who gained power only because he is the son of a leader, and in general talks about power and corruption.

Who were your musical heroes growing up?

I was basically listening to whatever was played at home which was a strange combination of old Israeli music, The Beatles, Leonard Cohen, Abba and Beethoven.

When and how did you first get into music?

Music was played a lot in my house. It was very common to see my whole family singing along to music. My mother sang in choirs for many years, my dad would do short quizzes where we’d need to recognize a song by hearing only the first two bars. It has always been a huge presence in my life and my family really supported my musical education and my musical path.

Name an album, artist or experience that changed your perspective on music?

I used to dance to music a lot when I was a kid. One day I just stopped, probably in my adolescent years, when my body started to change. Then a few years ago I was in my living room with my two best friends, probably drunk, and we were listening to The Brian Jonestown Massacre and I rediscovered dancing to music all over again. I feel bad for the lost years, when I wasn’t dancing, because now I see it at as one of the most powerful and cathartic experiences in life today.

What’s the best new song you recently discovered?

Injury Reserve – “What’s Goodie”

Can you share a fun fact about you or your music?

Most of the vocal takes on my upcoming album, Off The Radar, are the first takes I recorded.

Any other favorite activities?

Watching the news. It’s like watching a crazy, well-edited reality show.

What’s coming next for Noga Erez?

My debut album is out in June. There’s a lot going on around that time. But, what I’m most excited about is the second DIY video I’m going to film soon. I have no idea what it’s gonna be like, but I can’t wait to start working on it.

Looking one year ahead, where would you like to see yourself?

Finishing album number two.

And finally, if your music was an animal what would it be? Please describe.

If my music was an animal it would be a Surikata [a.k.a. meerkat]. Like the little funny hectic Timon from The Lion King.

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